Schwartz introduced natural, genuine and green strategies in Body Shop before these became popular and trendy in other companies. How are things different today? Schwartz started as a pioneer. How does he perceive the general trend today? How can a company with limited experience with green strategies transfer new thinking into the core of its business? Where to start? What kind of manager and leader is right for this role? How many resources and effort should be put in this process and what will be its tangible benefits?
Facilitator: Peter FRANKL, CEO and editor-in-chief, Časnik Finance
