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Dirty innovations: How waste, pollution, and off limits materials become new inventions. Spencer Harrison is a full professor at the international business school INSEAD, researching organizational behavior. Using practical examples, he will present dirty innovation as a business concept. So how should a businessman innovatively place in a sustainable economy, for example, waste, raw materials or even business concepts that have a bad reputation?

Spencer Harrison is a full professor at the international business school INSEAD, researching organizational behavior. Using practical examples, he will present dirty innovation as a business concept. These present a challenge to traditional approaches. With proper use, they can bring a breakthrough and a competitive advantage to companies that dare to think differently and go beyond established boundaries. So how should a businessman creatively place, for example, waste, raw materials or even business concepts that have a bad reputation in a sustainable economy? Insects in food products, for example? Spencer advocates the creation of new products from materials that, at first glance, even seem disgusting to us.

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