James Hardy is an authority on retail globalisation, ecommerce and online growth strategies, and works with brands to future-proof their online expansion across diverse trading platforms (from Amazon and Alibaba to boutique marketplaces and own-brand sites).
Currently Head of Global Retail & Market Development at Flutterwave, Africa’s largest Fintech, James previously served as Head of Europe, Middle-East and Africa for Alibaba and co-founded the UKs largest China-ecommerce exporter – an award winning, high growth platform that helped brands throughout Europe build market share in mainland China.
James has worked on international ecommerce strategies for multiple public and private companies, identifying how brands can maximise their value to external, private, and public markets. He explores what the largest global conglomerates can learn from startup methodology, and what smaller companies can learn from brands such as Alibaba about scaling their business.
James’s is a regular contributor to the press and media, appearing in The Financial Times, The Huffington Post, The Journal du Net and on the BBC and China Daily News.
