As artificial intelligence and advanced analytics become increasingly accessible, competitive advantage no longer comes from technology alone. The real differentiator is an organization’s ability to turn data into better decisions, stronger customer relationships and sustainable business value.

Drawing on OTP banka’s digital transformation journey and five-year strategy, Kasia Polok, Executive Director of Customer Value Management and Chief Data & AI, will share how the bank is moving from product-centric thinking to a customer-centric model focused on long-term value creation.

The session will explore how targeted use of data, advanced analytics and AI driven by customer centricity are helping to better understand customer needs, personalize experiences and unlock new growth opportunities. Kasia will also share lessons from transformation initiatives across international markets and discuss what it takes to build a truly data-driven organization.

In a world where uncertainty has become the norm, the ability to connect technology, people and business strategy is critical. This presentation will demonstrate how organizations can turn data into action, action into value, and value into lasting competitive advantage.