The keynote speaker will be James Hardy, former Head of Europe, the Middle East, and Africa at the Chinese e-commerce giant Alibaba.

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What Can We Learn from Alibaba’s Experiences?

The conference will kick off with a strategic insight from the experienced manager James Hardy, who will share his extensive knowledge of international e-commerce strategies. Hardy is a leading expert in global retail, e-commerce, and online growth strategies, helping brands prepare for the future through online expansion across various platforms, from Amazon and Alibaba to boutique marketplaces and their own online stores.

He is currently the Head of Global Retail and Market Development at Flutterwave, the largest African fintech company. Previously, he served as Director for Europe, the Middle East, and Africa at Alibaba. In the UK, he co-founded an award-winning e-platform for exporters to China, assisting brands from across Europe in gaining market share in mainland China.

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