Digital transformation does not begin and end with the introduction of new technology. Its true value only becomes evident when a solution changes user habits, improves the user experience, and creates new business opportunities. Drawing on the story of the MobilePark app, Uroš Maklič will explain how a simple idea for paying parking fees via mobile phone grew beyond the Slovenian market, attracted international attention, and became part of the global EasyPark platform. He will also reveal why developing the technology was easier than convincing people to change their established habits.

The presentation will explore the journey from a local technology solution to an international business success story, as well as the challenges of scaling, integrating different markets, and adapting the solution to the needs of users, cities, and parking operators. Uroš will demonstrate how the thoughtful use of technology and data can simplify everyday life, improve the management of mobility and public spaces, and create business value. His experience shows that successful transformation is not merely a technology project, but a long-term process that requires a strong idea, the right team, a deep understanding of users, and a clear business strategy.