Dag Kralj is Managing Director of MASS, one of the leading footwear retailers in the region. He took over the role in November 2025, at a time of significant international expansion and further growth for the company.
Before joining MASS, he spent almost 15 years in the solar and photovoltaic industry, gaining extensive experience in management, international business and business development.
Under the new ownership of Advance Capital Partners, MASS is pursuing an ambitious regional expansion strategy. A major step in this direction is the acquisition of Austrian footwear retailer Leder & Schuh, which operates the Humanic and Shoe4You retail brands.