Darja Teržan is an experienced business leader with more than 20 years of experience in the fast-moving consumer goods (FMCG) sector. Throughout her career, she has repeatedly demonstrated an ability to challenge established boundaries and translate a clear strategic vision into business results. As General Manager of SBU Savoury Spreads at Atlantic Grupa, she leads a team of more than 500 employees across several locations, covering all aspects of product planning, production and marketing, while also overseeing the continued development and international growth of Argeta, one of Atlantic Grupa’s key brands.
She began her career in an international company, initially focusing on marketing and later expanding into sales before taking on team leadership responsibilities. She subsequently moved into the dairy industry, where she gained hands-on experience across research and development, production and procurement, as well as valuable insight into building long-term relationships with farmers and agricultural cooperatives.
In 2018, she joined Atlantic Grupa, initially taking responsibility for the Gourmet programme and the Bakina Tajna brand. She then spent six years leading the Donat business unit, focusing on strengthening Donat’s distinctive functional positioning and accelerating its international expansion. During this period, she identified opportunities for a new strategic direction that supported the brand’s continued growth and strengthened its market position. At the beginning of 2026, she took over as General Manager of SBU Savoury Spreads, assuming responsibility for portfolio expansion, internationalisation and further strengthening the business across the region.
Darja has extensive experience in developing clear, focused strategies that drive brand growth and business performance. Her work has been recognised with numerous industry awards, including a Gold Effie in 2012 for long-term brand strategy and the first-ever Platinum Effie awarded in Slovenia in 2021. She was also named Marketing Director of the Year in 2013.
Throughout her career, she has remained guided by the belief that business is ultimately about people. She approaches challenges with openness, a strong focus on finding solutions and a willingness to push the boundaries of how businesses and brands can grow.