In 2025, the Slovenian and European business environment has been marked by challenging macroeconomic conditions, uncertainty in both domestic and international markets, pressures of deglobalization, slowed economic growth, and intensified (international) competitive conditions. Business operations and the broader environment are also strongly shaped by global megatrends, most notably the growing challenge of systematic uncertainty and the need for greater agility, technological change, labor shortages, an aging population, and the rapidly shifting competency profiles of employees, as well as the demands of the green transition.

What do the data show, and how can executives and managers effectively navigate these circumstances, enhance competitiveness, and seize new technological and market opportunities?