Maja Mihelčič Kurent

Maja is what at L’Oréal is frequently referred to as “L’Oréal baby”. Entering the world of employment as a young product manager for L’Oréal mass market division just after finishing her studies of Economics and staying with the group until today. In her career she first held different marketing positions in the Adriatic region, then becoming zone marketing director in charge of the Americas zone inside L’Oréal Dermatological Beauty division in charge of brand Vichy. After 4 years she switched to Luxury division firstly as zone marketing director for American brands (Kiehl’s, Urban Decay) in charge of Eastern Europe. After a rich experience in commercial role as business development director for all L’Oréal luxe brands in charge of French Overseas territories, Maja holds today the role of Deputy General manager in charge of Luxury division for Sub Saharan Africa.