Penélope Valdés Boy, Senior Executive, Cisco EMEA | Leadership, Technology & Sustainability Advocate
Originally from Mexico and based in Madrid for over 25 years, Penélope G. Valdés Boy is a senior executive with nearly three decades of experience in global corporations such as Cisco, Microsoft, and Disney.
She currently leads Cisco’s SMB business across 21 countries in Southern and Central Europe, driving growth and innovation through high-performing, multicultural teams. Passionate about technology as a catalyst for transformation and sustainability, she also serves as a green ambassador, promoting responsible and profitable growth.
A recognized bridge-builder leader, Penélope is known for her empathy, strategic vision, and ability to connect people and cultures around shared purpose. She is currently pursuing the Senior Executive Management Program (PADE) at IESE Business School to further strengthen her approach to conscious and purposeful leadership.